SPEECH-ACT ANALYSIS OF XL Bebas ADVERTISEMENTS IN PULSA TABLOID

Authors

  • Irta Fitriana

DOI:

https://doi.org/10.26594/diglossia.v2i1.69

Abstract

Irta Fitriana

University of Pesantren Tinggi Darul Ulum Jombang

luvmarch19@yahoo.co.id

 

Abstract

Creating an ad is similar to conduct a communication. This is in line with the principle of Pragmatics that is transmitting a message. This study chose XL ads as the objects of study taken from PULSA tabloid. These ads will be analyzed in terms of Speech Act (Locution, Illocution, Perlocution), based on Austen / Searle and copywriting analysis. From the analysis, it is concluded that the ad messages have its own purpose namely respective responses from readers. In addition, elements of copywriting are also crucial to attract readers.

key words: speech act, advertisement, copywriting

 


Abstrak

Membuat iklan sama halnya dengan melakukan komunikasi kepada orang lain. Hal ini sejalan dengan prinsip Pragmatik, dimana inti dari sebuah komunikasi adalah tersampainya pesan dengan baik. Penelitian ini memilih iklan XL bebas yang diambil dari tabloid PULSA sebagai objek kajian. Iklan ini akan dianalisis dari segi speech act (Locution, Illocution, Perlocution), berdasarkan teori Austen/Searle dan analisis copywriting. Dari hasil analisis, disimpulkan bahwa pesan iklan memiliki maksud tersendiri yakni respektif respon  dari pembaca. Selain itu elemen copywriting juga sangat menentukan dalam menuliskan pesan iklan guna menarik perhatian pembaca.

kata kunci: tindak tutur, iklan, penulisan iklan


Author Biography

Irta Fitriana

UNIPDU

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Published

2010-09-10

Issue

Vol. 2 No. 1 (2010): September

Section

Articles

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